A white van with ladders on top is parked beside a beige building near a Do Not Block Door sign. The van displays a business logo and phone number on its side.

About

Honest Care, Old-School Values & Four Decades Of Central Valley Trust

Since 1982, Rare Service Heating and Air Conditioning has provided dependable heating, cooling, indoor air quality and water heater solutions to homeowners across Fresno and the Central Valley. What began over 42 years ago as a commitment to straightforward, reliable workmanship has grown into one of the region’s most trusted home service providers. As a local, multi-generational family business, we’ve built our reputation not through flashy advertising, but through word-of-mouth recommendations, long-term customer relationships and an unwavering A+ rating with the Better Business Bureau.

Female Leadership With A Personal Touch

Today, Rare Service is proudly women-owned and family-operated, led by General Manager Amber Farmer and Finance Manager Ashley Tout. Their hands-on leadership brings a thoughtful, detail-oriented and empathetic approach to an industry that too often feels transactional.

We view every service call as an opportunity to care for a neighbor. Whether we’re helping a young family navigate an unexpected air conditioner failure in the middle of a July heatwave or assisting a long-time customer with an energy-efficient water heater upgrade, our leadership team ensures that integrity, clear communication and respect for your home guide everything we do.

The Values That Define Our Work

At Rare Service, our guiding principle is simple: treat every customer like family. We operate on old-school integrity, which means offering clear explanations and transparent options without high-pressure sales tactics. We’re not going to sell you something you don’t need. If a simple repair extends the life of your current system and fits your budget, that’s exactly what we will recommend.

Our core values center on:

  • Honest Guidance — We prioritize your household’s actual needs over high-margin sales pitches.
  • Workmanship Standard — Every job is completed with technical precision and backed by our 1-year conditional labor warranty on new installations.
  • Community Focus — We take pride in supporting the local communities we serve by offering accessible discounts for seniors, active military members and veterans.

What Makes Rare Service Unique?

Finding a contractor you can depend on shouldn’t be stressful. Rare Service stands apart in the Central Valley through a few key differentiators:

  • Cross-Trained Technical Expertise — Rather than sending different technicians for different jobs, our entire technical team is fully cross-trained across HVAC, indoor air quality, ductwork and water heater systems. This ensures well-rounded diagnostic skills on every visit.
  • No Overtime Charges for Club Members — Through our Five Star Energy Saving Club, members receive priority scheduling, annual preventative tune-ups and zero overtime fees during seasonal surges.
  • Top-Tier Factory Certifications — As certified installers for leading brands like Bosch and Amana S-Series, we deliver modern, high-efficiency equipment tailored to withstand the Central Valley’s extreme climate demands.

Experience The Rare Service Difference

Whether you need rapid air conditioning repairs, seasonal furnace maintenance, improved indoor air quality or a new water heater, you can count on Rare Service for straightforward answers and expert care.

Contact our friendly team today to schedule your service or learn more about how we can keep your home comfortable year-round!